"Receptor-oriented communication" is a high-falootin term that basically means this: “Love someone enough to learn their language.”
After 8 months of marriage my new bride’s birthday was just around the corner. I wanted to get her something she would really be excited about, so I did the natural thing. I got her something that I would be really excited about. After all, if it is something that I would love to get, shouldn’t that translate? Nope. I made the mistake that countless husbands have made. I wasn't speaking her language. Unfortunately, this is also the same mistake that many missionaries make. And it doesn't just have to do with linguistics.
When Jesus began his public ministry he had some decisions to make. First, he chose to teach in Hebrew and Aramaic (maybe Greek also). Of all the languages in the world, he chose the language of those with whom he would be living.
Second, he chose to relate the message to them in terms with which they were most familiar. Have you stopped to think about how often Jesus related the Kingdom of God to agriculture and nature?
Finally, Jesus communicated truth through narrative. When Jesus opened his mouth, more often than not a parable came out. That's because he lived among an oral people who preferred to receive, process, and pass along information through story.
Jesus, the greatest missionary, was deeply committed to receptor-oriented communication. His metric was not the number of sermons he preached, but the number of people who understood his message.
Here's the thing. Jesus chose the language he chose, used the analogies he used, and employed narrative all because these were the communication mechanisms that would make the message comprehensible to his audience.
If our communication reflects what we prefer, then we are in grave danger of being misunderstood. Receptor-oriented communication is characterized by humility, service, sacrifice, and love. We must take the responsibility in the communication process. And that means placing our preferences aside and learning to communicate in a way that truly speaks to our audience.